Short Attention Span
“The writer of an article for a
magazine of general circulation is in the position of a man who undertakes to
make a speech at a picnic. The people have all gathered around to have a good
time, but their attention is vague, wandering and uncertain. It has to be
captured on the fly and transformed quickly into definite interest.”
—Harvey
V. Deuell, editor, Liberty magazine, 1937
• Editorial Comment: Wait. What were you saying, again?
PeezPix by Ted Pease
Church
Get TODAY'S WORD ON JOURNALISM in your email every weekday morning during WORD season. This is a free “service” sent to the 1,800 or so misguided subscribers around the planet. If you have recovered from whatever led you to subscribe and don’t want it anymore, send “unsubscribe” to ted.pease@gmail.com. Or if you want to afflict someone else, send me the email address and watch the fun begin. (Disclaimer: I just quote ’em, I don’t necessarily endorse ’em. But all contain at least a kernel of insight. Don’t shoot the messenger.)
Ted Pease, Professor of Interesting Stuff, Trinidad, California. (Be)Friend The WORD
“Words are sacred. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little.” —Tom Stoppard
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