Today’s WORD on Journalism
TODAY’S WORD ON JOURNALISM: The Perennial Season Opener. Again.
The WORD’s Back-story: The WORD was originally concocted
(“conceived” is, I think we all agree, altogether too biological) as a way to get
beginning journalism students to pay attention to their email. Strange as it may sound,
email was only a new and unpleasant disturbance of the general peace back in 1995,
and many students did not then spend 16 hours a day online.
As a professor hoping to get and keep their attention while also instructing
them, my object with the WORD was to give them something to think about before
class. Hope, like the WORD, springs eternal.
I think it’s fair to say that this strategy was a dismal failure. Most of my
students ignored their daily WORDs and gaily accepted point reductions on their
quizzes for not knowing that day’s wordish wisdom from philosophers ranging
from Soren Kierkegaard to Lisa Simpson to David Carr.
But the WORD has become rather frighteningly popular with non-students —
purported grown-ups, mostly, who actually ask to be afflicted or who send email
addresses of unsuspecting friends/enemies/colleagues/parents/bosses, so that
they might be victims as well.
When the WORD was trundled by those nice white-jacketed men into St. Mumbles
last spring, its thousands of victims, voluntarily or involuntarily subscribing
to the direct email WORD, sighed wth relief. Many more seek out the WORD by checking the website (tedsword.blogspot.com/),
whence it is linked and Tweeted and forwarded like a pox to many more
unsuspecting folk by so-called “friends.”
• Editorial Comment: Fasten your seatbelts, kids. It’s going to be another bumpy ride.
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FREE! Get TODAY'S WORD ON JOURNALISM in your email This free “service” is sent weekdays to misguided subscribers around the planet more or less every weekday morning during WORD season. If you have recovered from whatever illness led you to subscribe and don’t want it anymore, send “unsubscribe” to ted.pease@gmail.com. Or if you want to afflict someone else, send me the email address and watch the fun begin. (Disclaimer: Don’t shoot the messenger. I just quote ’em, I don’t necessarily endorse ’em.)
Ted Pease, Professor of
Interesting Stuff, Trinidad, California. (Be)Friend The WORD
“I don’t think writers are sacred, but words are. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little.” —Tom Stoppard
Edward C. Pease, Ph.D.
Professor & Department Head Emeritus
Department of Journalism & Communication
Utah State University
Today's WORD on Journalism
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