17 seconds/hr, 6.8 minutes/day:
“While the media environment is evolving rapidly, television continues to be the dominant medium used by the American public. TV advertising is therefore still a core component of most major public service campaigns, on topics such as childhood obesity, drunk driving, or cancer prevention…. [B]roadcast and cable stations in the study donated an average of 17 seconds an hour to PSAs—totaling one-half of one percent of all TV airtime.”
—Kaiser Family Foundation study, “Shouting to Be Heard,” finds most of donated airtime is between midnight and 6 a.m., 2008 (http://www.kff.org/entmedia/entmedia012408pkg.cfm)
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And is it just me or does it seem the rest of the time is spent on following Britney Spears. . .
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