Monday, November 30, 2009

Keep It Simple

.
Advice from Uncle Joe

“Put it to them briefly, so they will read it; clearly, so they will appreciate it; picturesquely, so they will remember it; and, above all, accurately, so they will be guided by its light.”
—Joseph Pulitzer (1847-1911), newspaper publisher
(Thanks to alert WORDster David Bresnahan)
(Illustration by William A. Rogers, Harper’s Dec. 28, 1901)

Editor’s Note: Sounds easy enough.

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2 comments:

  1. "Sounds simple enough"

    Even the most cursory examination of Pulitzer's admonitions reveals that meeting these four criteria is a task beyond the facility of all but the most erudite compositors. Twain and Steinbeck come to mind...

    Regards from a correspondent in Thailand ---------- Mark Pelkey

    ReplyDelete
  2. Where’s the store on the Word website?

    I’d like to buy today’s Word in needlepoint, please.
    Betty

    ReplyDelete