The Reading Public

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Marketing

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“The reading public is intellectually adolescent at best, and it is obvious that what is called ‘significant literature’ will only be sold to this public by exactly the same methods that are used to sell it toothpaste, cathartics and automobiles.” 

—Raymond Chandler (1888-1959), mystery novelist and screenwriter, letter to fellow detective novelist Erle Stanley Gardner, 1946.

• Editorial Comment: Literary toothpaste?

PeezPIX by Ted Pease
 

Trinidad Sunset





Original PeezPix archival prints, matted at sizes from 5x7" to 16x20" or larger, available for sale: $14 (5x7), $28 (8x12) and up. email ted.pease@gmail.com. Thanks for asking.
 

(Be)Friend Dr. Ted, Professor of Interesting Stuff

TODAY'S WORD ON JOURNALISM is a free “service” sent to the 1,800 or so misguided volunteer subscribers around the planet. If you have recovered from whatever led you to subscribe and don’t want it anymore, send “unsubscribe” to ted.pease@gmail.com. Or if you want to afflict someone else, send me the email address and watch the fun begin. (Disclaimer: While I just quote ’em, I don't necessarily endorse ’em. All, in theory, contain at least a kernel of insight. But don’t shoot the messenger.) 
 
Ted Pease, Professor of Interesting Stuff
Utah State University, Logan, Utah & Humboldt State University, Arcata, Calif.

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“Words are sacred. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little.” —Tom Stoppard
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