Squeaky Clean

 

“When Adlai Stevenson ran for president in 1952, he famously complained that ad agencies sold political candidates like soap. These days, we might long for the times in which candidates were sold like soap. Soap ads, after all, use words like ‘bright,’ ‘fresh’ and ‘clean.’” 

—Scott Simon, host, Weekend Edition Saturday, “A Country Divided, Click by Click,” NPR, March 24, 2018.

• Editorial Comment: As opposed to, for example, “slimy,” “immoral” and “putrid.”

peezpix by Ted Pease

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Ted Pease, Professor of Interesting Stuff, Trinidad, California. (Be)Friend The WORD

“I don’t think writers are sacred, but words are. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little.” —Tom Stoppard