Bookin’ It
“[I]t’s not surprising, when making mental lists of the most whiz-bangy technological creations of our lives, that we may overlook an object that is superbly designed, wickedly functional, infinitely useful and beloved more passionately than any gadget at Best Buy: the book. It is a more reliable storage device than a hard disk drive, and it sports a killer user interface. . . . And it is instant-on and requires no batteries. Many people think it is so perfect an invention that it can’t be improved upon, and react with indignation at any implication to the contrary. ‘The book,’ says Jeff Bezos, 43, the CEO of Internet commerce giant Amazon.com, ‘just turns out to be an incredible device.’”
—Steven Levy, tech writer, Newsweek, 2007
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