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Some Journalism Numbers:• 86%: Adults over 18 who read community newspapers (in markets with paper under 25,000 circulation)
• 59% of those consider the local paper a primary source of news about the community (up from 45% in 2007)
• 11% consider TV a primary source of local news (down from 20% in 2007)
• 3.4% consider the Internet a primary source of local news (same as 2007)
• 27 hours: average time per month spent online
• 2.5 hours: average time per month spent watching online videos
• 68.3 million: number of people who saw a NYTimes Obama ad on Facebook after election
• 300%: increase in registered “fans” on the NYTimes Facebook page within 24 hours of the Obama ad (from 49,000 to 164,000)
• $5.9 billion: online ad spending in the U.S. during third quarter of 2008 (up 11% from 2007)
• 8.9%: anticipated increase in online ad spending in 2009
(Source: Columbia Journalism Review, 2009, with data from: National Newspaper Assn.; Nielsen;
Nieman Journalism Lab; Interactive Advertising Bureau; PricewaterhouseCoopers; Arbitron; e-Marketer.)
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Nieman Journalism Lab; Interactive Advertising Bureau; PricewaterhouseCoopers; Arbitron; e-Marketer.)
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Ted, I wish they'd ask about investigative reporting for community/state news. The Raleigh News & Observer considers such to be its main mission, and I can't count the important stories they've broken in the past couple of years: $400 million wasted on bad mental health services, lavish spending on trips by the governor (who is no longer in office), poor service by probation offices--that's just in 2008. We have a good tv station (WRAL) but it doesn't begin to match the N&O for investigative reporting. If the newspapers fail, who will inform the public?
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