Advice for Furloughed Newspaper People
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--Alan Mutter, blogger (“Reflections of a Newsosaur”),
former newspaperman, Silicon Valley CEO
and sometime journalism instructor. 2009
former newspaperman, Silicon Valley CEO
and sometime journalism instructor. 2009
Editorial Comment: Newspapers catch drips.
Newswatch: Updates on imprisoned U.S. journalists Roxana Saberi in Iran (homepage), and Current TV’s Euna Lee and Laura Ling in North Korea.
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Alan's reflection shows a common misunderstanding of journalism -- that there is a single "audience" that every story ought to be short and stimulative enough to rouse.
ReplyDeleteIn reality each of us reads or watches news individually -- looking for those stories that matter to us or engage us. When a news story crosses our concerns, we appreciate it when the reporter has anticipated and sought answers to our questions -- even if that makes the story "sprawling" for others. Stories designed to interest everyone are often important for no one.
A second point. An in-depth article need not attract most readers' attention to serve an indispensable civic need. Such articles raise the informational basis of discourse for the subset of the audience for whom the issue is important. They puncture myths. They put major players on record. They focus community attention on a problem -- legitimizing an issue. They help level the playing field between insiders (lobbyists) and citizens.
The effort by news managers to make journalism shorter and more stimulative has trivialized much of newspapers' content. It has trained people to think of news as unnecessary.