Oooo, Baby“A new advertising campaign from the Newspaper Association of America seeks to . . . focus on how reading newspapers — in their digital or print incarnations — actually makes users sexy.
“On Monday, the association will announce a consumer marketing campaign that extols the virtues of newspapers, and by extension the news that they provide, as being something that makes people more informed, aware and savvy.
“‘Smart is the new sexy’ reads the tagline for the campaign . . . . ‘Be able to find Iran on a map,’ says one ad that shows an illustration of a woman reading a print newspaper at a table. ‘Know what the city council is up to behind closed doors.’”
—Tanzina Vega, media writer, “Group Says Newspapers Aren’t Dead, They’re Alluring,”
The New York Times, Oct. 23, 2010
(Thanks to alert WORDster Tony Seton)
The New York Times, Oct. 23, 2010
(Thanks to alert WORDster Tony Seton)
• Editorial Comment: Sexy ain’t what it used to be. Bob Pierpoint had an idea...see below.
RIP: ROBERT C. PIERPOINT
LOS ANGELES (AP) — CBS News correspondent Robert C. Pierpoint — who covered six presidents, the Korean War, the Kennedy assassination and the Iranian hostage crisis in a career that spanned more than four decades — died Saturday in California, his daughter said. He was 86. After making his name covering the Korean War — a role he reprised when he provided his radio voice for the widely watched final episode of “MASH” in 1983 — Pierpoint became a White House correspondent during the Dwight D. Eisenhower administration, a position he would hold through the Jimmy Carter administration. “He lived quite an amazing life,” his daughter said. AP URLHear CBS’s Bob Scheiffer’s remembrance of Pierpont, and the story behind this photo, here. And see James Fallows in The Atlantic here.
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PR FACULTY: The JCOM Department at Utah State University has opened a national search for a tenure-track professor of public relations and corporate communication. Start date: August 2012. See USU HR link here for full posting and details. Email ted.pease@usu.edu for more information.
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“We all grew up assuming that the world would have the kind of journalism that newspapers provide,” said Mike Hughes, the president of the Martin Agency. “The fact is the financing model for newspapers has radically changed over the years. We have to be thought of in new ways.”
ReplyDeleteWith an election year on the horizon and a plethora of news events that include the world economy and political and social upheaval in the Middle East, newspapers are more vital than ever, Mr. Hughes said. And therein lies the sexy factor.
“Who wants to go to a cocktail party and not know what’s going on in the world?” Mr. Hughes said. “You’ll be sexier if you’re current with what’s going on in the world.”
I'm going to kill myself.