Know Your Audience
“I think it well to remember that, when writing for the
newspapers, we are writing for an elderly lady in Hastings who has two cats of
which she is passionately fond. Unless
our stuff can successfully compete for her interest with those cats, it is no
good.”
—Willmott
Lewis (1877-1950), British journalist and essayist
• EXCERPT
FROM A CAT’S DIARY
• Editorial Comment: Good advice: Write about cats!
DAY 752: My captors continue to taunt me with bizarre little dangling objects. They dine lavishly on fresh meat, while I am forced to eat dry cereal. The only thing that keeps me going is the hope of escape, and the mild satisfaction I get from ruining the occasional piece of furniture. Tomorrow I may eat another houseplant.
• Faculty Wanted: Join our merry band! The JCOM Department at Utah State University has opened searches for two new tenure-track faculty, a Media Generalist and a specialist in PR/Strategic Communication. Interested?
• TODAY! Advocacy journalism: Photographers ‘build bridges’ in USU event
• Redford’s annual celebration of film and culture opens this week, by Ben Hansen
• $46.63. JCOM “Trust Test” on KSL.com. • Logan has potential to be great art city, Fine Art Gallery owner says, by Dani Hayes
• Skiers bummed: Where is Utah’s greatest snow on earth? by Danielle Manley
• Mom-and-pop restaurants becoming an ‘endangered species,’ by Katie Swain
• Deaf education program at USU on its way back after 2006 lawsuit, by Brandon Fonda
• Spirit Goat: Home soap business takes a leap to downtown store front, by Danielle Manley
• Basketball ref gets certified: ‘If you can’t beat ‘em, join ‘em,’ by Curtis Lundstrom
PeezPIX by Ted Pease
Pacific Reflections The PeezPix photo show at Caffé Ibis on Federal Avenue in Logan, Utah, concludes this week. Check it out!
(Be)Friend Dr. Ted, Professor of Interesting Stuff
• JCOM @ Utah State University—The best little professionally oriented journalism program in Utah.
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